The Locker Room Logo & Branding
The Locker Room is a strategy and collaboration space by Renaldo & Co. Performance Consulting, designed to bring teams, leaders, and entrepreneurs together to think big and accomplish ambitious goals. Inspired by vintage athletic branding and classic baseball script logos, I created a custom identity that reflects the power of teamwork, leadership, and coaching. A bold cobalt blue paired with navy and bright green accents creates a brand that feels energetic, approachable, and growth-focused, while extending seamlessly across signage, environmental graphics, merchandise, and the physical space itself.