Villa Sport Fitness Bus Wrap

I created two bus ad designs for VillaSport Fitness, which ran across Boise in the fall of 2025. The campaign centered around VillaSport’s tagline “Train with Purpose” and highlighted the connection between hard work in the gym and strength in everyday life. Using dynamic, engaging photography of people training, the ads aimed to inspire viewers by showing that time spent in the gym translates into confidence, energy, and functionality outside of it. The bold visuals and motivating message worked together to capture attention on the move and reinforce VillaSport’s commitment to purposeful fitness.