Villa Sports Fitness Polar Plunge

For VillaSport Athletic Club and Spa, I created a custom illustration campaign for the Polar Bear Plunge Challenge fundraiser supporting Make-A-Wish Foundation. I illustrated the Lucky Peak Reservoir with winter scenery and swimmers to capture the spirit of the event, all while using VillaSport’s brand color palette to ensure a cohesive look across the campaign. I also designed a donation-tracking banner built around a thermostat graphic so members could watch progress toward the goal, and produced adaptable assets for social media and digital screens throughout the club.